People familiar with cannabidiol might have heard CNN’s story on Charlotte Figi, who took CBD to stop seizures. After that, many families moved to the state of Colorado for access to medical marijuana to deal with their kids’ serious seizure disorders. Moreover, the CBD industry has also transformed cannabidiol’s image as a niche cannabis derivative into a health supplement. Numerous public figures are also taking advantage of CBD’s new image. They are famous CBD users as well, not just cannabidiol endorsers.
There are numerous cases of celebrities talking about or portraying cannabidiol as a health trend. Those instances include mixed martial artist Nate Diaz’s CBD smoking stunt in a post-fight presser, plus actor Gwyneth Paltrow’s CBD cocktail promotion. You may view those two as CBD celebrity endorsement examples. Other celebrities such as Jennifer Aniston, Kristen Bell, Olivia Wilde, Kate Hudson, and Drew Barrymore also champion cannabidiol for pain and anxiety.
When the conversation on cannabidiol grows, celebrities generate buzz regarding their favorite CBD brands, educate customers on trending products, and try to reduce cannabis stigma.
The recent increase in the outspoken public figure count has put cannabidiol before millions of people in the US. Those celebs bringing awareness about what CBD is and in what ways it is useable, allows the industry to increase cannabidiol’s popularity as an alternative to serious medical conditions’ treatment.
When cannabidiol was a low-key product, CBD tinctures were touted as the main option of delivering the substance to the body. That allowed CBD tinctures to dominate the market. However, in the last few years, innovation has contributed to the proliferation of other forms of CBD goods, such as cosmetics, edibles and drinks. Celebrities have also played a part in that non-tincture-type CBD product count increase.
A lot of the celebrity focus for cannabidiol is on CBD’s potential as a sports treatment and beauty product. Beauty and skincare sales grew considerably over the last few years, even as tinctures stay as the main seller in the marketplace.
The assistance of celebs with a big fan base with an interest in trends and a broad reach, also bodes well for the cannabidiol industry. WOM marketing plays a big role in this industry, so celebrity press coverage has been indispensable for advertisers. With all personalities endorsing cannabidiol’s benefits through their resources, there would be more customers keen on adopting the herbal solution.